I'm a Creative Director and designer who spent over a decade at Jacuzzi Group, leading multi-brand creative across some of the most recognized names in the category. I redefined both Jacuzzi® and Sundance® Spas—guiding full rebrands, owning brand stewardship, and aligning agencies and partners through hands-on creative leadership. I led eight national photo and video productions in a single year to build scalable asset libraries used across channels, personally designed and directed core print and digital collateral, and shaped cohesive brand systems that elevated both creative quality and business impact. Great design, like great brands, is all about craft, intention, and feeling.
Behind the Brand
When I'm not directing brand campaigns, I'm usually shooting on film, a passion that started as research. While developing the direction for the Sundance Spas rebrand, I went looking for a photographic "look" that felt authentically Sundance: warm, human, a little imperfect. That search led me into film photography, and what started as a work exercise turned into a lifelong habit. These days, I'm using it to document my son's first year, there's something about a physical photograph, the fact that it was actually there, that feels right for capturing a moment like that.
I'm also a typography nerd who notices kerning in restaurant menus, a lifelong fan of retro games and CRT TVs, and generally happiest around anything analog. It's the same instinct that drives the brand work: craft, intention, and feeling over shortcuts.
Outside the Studio
Let’s Connect
Interested in working together? Share a few details and I’ll be in touch. I’m always open to conversations about great work.