I’m a Creative Director and designer with over a decade at Jacuzzi Group, leading multi-brand creative across some of the most recognized names in the category. I’ve redefined both Jacuzzi® and Sundance® Spas—guiding full rebrands, owning brand stewardship, and aligning agencies and partners through hands-on creative leadership. I’ve led seven national photo and video productions this year alone to build scalable asset libraries used across channels, personally designed and directed core print and digital collateral, and shaped cohesive brand systems that elevated both creative quality and business impact. Outside of work, I’m a film photography convert, a typography nerd, and a lifelong fan of retro games, CRT TVs, and anything analog—because great design, like great brands, is all about craft, intention, and feeling.