For more than a decade, I have shaped the creative direction of Sundance® Spas, evolving the brand into a warm, human expression centered on moments that matter. I led a complete visual redefinition across photography, video, identity, and core marketing, building a system rooted in sunlight, simplicity, and lived-in authenticity. From directing national productions to designing flagship collateral, this work captures not just how the brand looks, but the feeling of being there.